Muck Rack Media List Agent
AI agent that builds and refines media lists — recommends which journalists to add or cut, with reasons.
Muck Rack's first AI agent, launched in beta in 2026, helps PR and communications teams build smarter media lists and lift pitch performance. The Media List Agent recommends journalists to add or remove based on the content of your pitch, with clear, data-grounded explanations for each suggestion, and connects directly to Muck Rack's Pitch Placement Impact widgets so outreach activity links back to earned coverage. In beta, customers using the agent saw an average 10% increase in pitch open and click rates.
What it does
The Media List Agent sits inside Muck Rack’s PR platform and turns building a targeted media list from a manual chore into an AI-assisted one. You give it a pitch, and it recommends which journalists belong on the list — and which don’t — explaining each call against Muck Rack’s journalist data.
What you get
- Add/remove journalist recommendations tied to your specific pitch
- Clear, data-grounded explanations for every suggestion
- Direct connection to Pitch Placement Impact widgets linking outreach to coverage
- Beta results: average 10% lift in pitch open and click rates
Why it matters
Media lists are where most PR campaigns quietly succeed or fail. Muck Rack shipping a real agent — not just a search filter — that reasons over its journalist database and ties list quality to actual placements is exactly the kind of category-native automation comms teams have been waiting for.